Waterwise launches summer campaign

Waterwise will run a campaign through August which aims to inspire, educate, and motivate domestic and business audiences on proactive water-saving actions, no matter the weather.

Come Rain or Shine will have a theme a week: 

• Week 1: understanding water scarcity.

• Week 2: rainwater harvesting.

• Week 3: energy & affordability.

• Week 4: water-smart innovations.

Waterwise said the campaign will empower people and businesses with effective behaviour change techniques for water conservation, building a baseline for water companies' own messaging - and that of others. There will also be a webinar on non-household water efficiency in late August. To sponsor, contact chloe.mcfarland@waterwise.org.uk

• Waterwise reported that Water Saving Week 2024, which ran 13-17 May,  was a “huge success” with over 2400 downloads of campaign material, 58 mentions in UK online news articles and a social media reach of 1.8 million, including 3.8 million impressions.