WaterAid co-creates winter campaign with Malawi community

Photo credit: WaterAid

WaterAid has launched its winter fundraiser campaign, fronted by a film that was co-created with the community it features.

WaterAid worked with Kenyan production company Ginger Ink, and together they established a rapport over several months with a rural community in Malawi. The community then worked with the team to develop the script and storyboard for a compelling short film about the opportunities having clean water at home provides – particularly for children to have time to learn, play and sing.

Details about the ‘Where there's water’ appeal can be found here: https://www.wateraid.org/uk/stories/where-theres-water