Water UK and Waterwise launch 2021 Water’s Worth Saving campaign

Following the success of last year’s joined up national water saving campaign, Water UK has once again partnered with Waterwise to launch a 2021 Water’s Worth Saving campaign.

Running from May until September, Water’s Worth Saving will show why saving water matters, as well as offering practical everyday water-saving advice to support behaviour change. It will target “the green-fingered, DIY enthusiasts, families, and Generation Z, to those working from home and many others”. See the dedicated website

Water UK said last year water companies saw a dramatic increase in household water usage – in some cases 25% above normal – as more people stayed at home during the pandemic. “This summer a surge in ‘staycations’ is expected as restrictions ease, and with many people continuing to work from home, water usage is again likely to be higher than normal - saving water has never been more important.”

• Waterwise’s Water Saving Week will this year run 17-21 May. This year, the theme is saving water outside of the home, with daily focuses as follows:

Monday – Talk to your community about saving water. Sponsored by Triton

Tuesday – Talk to your water company about saving water. Sponsored by Wave

Wednesday – Talk to your plumber about saving water. Sponsored by WaterSafe

Thursday – Talk to your colleagues about saving water. Sponsored by Methven

Friday – Talk to your customers about saving water. Sponsored by CCW