Water efficiency campaigns launch in May

• Water UK last week kicked off the 2022 Water’s Worth Saving campaign. This seeks to promote awareness of the need to conserve water and water saving practices consistently across the sector throughout the summer.

The social and digital media campaign will be dialled up and down, according to need. Chief executive Christine McGourty observed: “With the Met Office predicting a drier than usual May, we’re urging everyone to make every drop count because water is worth saving today, tomorrow and for the future.”

• Waterwise’s Water Saving Week will take place on 23-27 May. The daily themes will be:

Monday - water and energy

Tuesday - water and social justice

Wednesday - water and food security

Thursday - water and health

Friday - water and the natural environment

Last year Water Saving Week reached 4.4m people, and Waterwise said it is looking for an even wider audience this year.