Scottish water industry tops trust table according to Which?

The Scottish water industry is the most trusted sector with customers, according to research by consumer rights body Which?

In its Consumers in Scotland 2021 report Which found, with 60% of Scottish people saying they trusted their water suppliers to act in their best interests, trust in the water industry in Scotland was greater than in the rest of the UK at 49%.

The survey revealed that just 10% of people in Scotland trusted the gas and electricity industries to act in their best interests compared with 23% in the rest of the UK.

Which asked consumers how much they trusted ten of the largest industries that they interacted with regularly. The consumer champion said: “It is known that one factor associated with greater levels of trustworthiness is benevolence, which means wanting to do good for the consumer aside from being motivated by profit. It may be that the regulatory framework in which Scottish Water operates as a statutory corporation has led to greater consumer trust.”