Most support smart water meters – but know little about why they are coming

(by Karma Loveday)

Nearly two thirds (62%) of customers support the water smart meter rollout and only 12% are opposed, according to research from CCW.

However, awareness that a rollout is underway is low. 64% do not recall seeing any information from their water company about having a smart meter installed in their property, and many are unclear on why smart metering is needed. There is low awareness of water stress and the role smart meters play in reducing demand on water resources.

Around half of households wanted more information from their water company on how smart metering works (45%), how it could impact their bills (52%) and the wider benefits it can deliver (49%). 35% expected their bills to decrease while 27% anticipated an increase.

Four in ten said they do not trust their water company to take a balanced approach to the rollout of smart meters.

CCW urged water companies to seize the opportunity to raise awareness.