CCW has made six recommendations for triangulation at PR24 based on analysis of how well triangulation was deployed at PR19 and how it could be improved.
In a review, it explored the barriers and enablers that helped determine how successful companies' approaches to triangulation at PR19 were, and has based recommendations for how a minimum level of good practice in this space could be achieved by the sector while still allowing companies to innovate beyond this.
The recommendations were:
• engagement should be an ongoing process;
• triangulation should make use of a wide range of inputs and these should not be solely engagement insight;
• balanced decisions should be at the core of triangulation;
• validation of findings should make use of a wide range of datasets;
• triangulation should be informed by a transparent and consistent weighting framework; and
• companies should seek independent assurance of their process and outcomes.
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