Affinity launches the next phase of its Save Our Streams campaign

Affinity Water has launched the next stage of its innovative Save Our Streams water saving campaign – part of its bid to cut per capita consumption by 12.5% by 2025.

The next phase, which will run through to 2023, features:

• an awareness driving advertising campaign featuring Duck, Affinity Water’s new brand identity voiced by comedian Joe Wilkinson;

• a digital campaign featuring a new SOS hub which includes a bespoke water usage calculator tool to allow customers to understand their own water footprint and claim free water saving devices; and

• a PR and social media campaign working with local river and wildlife trust partners and campaigners.

Affinity reported it is over halfway towards its 2025 leakage reduction target of 20%, but that it has one of the highest per capita consumption levels of all the water companies. Usage averages 157l per person a day, and some customers reaching 194l a day.