Waterwise has released its Strategic Direction to 2030, setting out how urgent water efficiency is, how progress has stalled, and how “as the UK’s conscience on water efficiency Waterwise can help the UK get back on track”.
On the latter, Waterwise called for actions including greater awareness of water scarcity, mainstreamed water efficiency, more collaboration, and funding for water saving programmes. It pledged to use its independent voice to campaign, drive behaviour change, push ambition, bring people together and be a bold voice to stakeholders.
Among its strategic objectives, the organisation committed to listen to more diverse voices and become more independent with more diverse funding and a wider support base.
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