Thames Water survey finds living costs surge is driving water saving behaviours

The cost of living crisis is spurring people to save water, new research from Thames Water and YouGov has revealed.

The survey of 2,000 households found 56% of adults in England have taken action to reduce the amount of water they use this year, with 75% of those saying saving money was their main motivation. Among the activities reported were: turning the tap off when brushing their teeth (71%), only putting the dishwasher and washing machine on when they are completely full (68%) and reducing the time they spend in the shower by a minute (28%).

46% those surveyed thought they were already doing all they could to reduce usage, but 37% still hadn’t explored the opportunity to cut back.

Thames shared water efficiency and financial support advice on the back of the findings.