Pennon retail operations to unite under Source for Business brand

All of Pennon Water Services’ business retail operations are to unite under the Source for Business brand (logo pictured).

Currently, Source for Business is the national brand which competes for customers nationwide. It accounts for around one third of Pennon Water Services’ turnover. Alongside this, four

regional brands have been active in associated wholesaler areas: South West Water Business, Bournemouth Water Business, South Staffs Water Business and Cambridge Water Business.

It was always Pennon Water Services’ intention to move to a single national trading brand over time. Making the move now follows substantial national customer growth under the Source for Business banner, including £20m of business won since the first Covid lockdown. The company said it has built a strong national platform to progress from, and also cited simplification and lower operating costs as additional drivers.

Head of commercial at Source for Business, Greg Dunmore, said nothing will change for customers beyond the branding, and in fact that legacy brands will continue to be used in parallel with the national brand during a transitional period to avoid any confusion for associated customers.

Pennon Water Services, the business retail arm of Pennon Group, is the fifth largest retailer in the market, serving over 160,000 supply points.