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  • by Karma Loveday

Scotland’s water sector co-creates vision with social purpose

The Scottish water sector has formally launched its new, shared vision, to be “admired for excellence, secure a sustainable future and inspire a Hydro Nation”.

The vision was formed by Scottish Water, the Water Industry Commission for Scotland, the Customer Forum, Citizen’s Advice Scotland, the Scottish Environment Protection Agency and the Drinking Water Quality Regulator. This is the first time a common vision has been owned by all sector stakeholders and marks a new collaborative way of working between Scottish Water, its regulators and others.

Speaking to THE WATER REPORT in September ahead of the launch, Scottish Water’s director of strategic customer service planning, Simon Parsons,

explained the vision will be at the heart of Scottish Water’s future strategy, and consequently the company will broaden its focus from the provision of good value, high quality water and wastewater services to include societal objectives “including carbon ambitions, how to help communities flourish, how to support a vibrant supply chain in Scotland and enhance biodiversity”.



Scotland's water sector will be admired for excellence, secure a sustainable future and inspire a Hydro Nation.

Together we will support the health and wellbeing of the nation. We will ensure that all of Scotland gets excellent quality drinking water that people can enjoy all of the time. Scotland's waste water will be collected, treated and recycled in ways that generate value and protect the environment. We will enable the economy to prosper.

We will transform how we work to live within the means of our planet's resources, enhance the natural environment and maximise our positive contribution to Scotland achieving net zero emissions.

We will involve and inspire Scotland’s people to love their water and only use what they need. We will promote access to the natural environment and encourage communities to enjoy and protect it.

We will be agile and collaborate within the sector and with others to be resilient to the challenges which will face us.

We will keep services affordable by innovating and delivering the greatest possible value from our resources, helping those who need it most. We will serve all customers and communities in a way that is fair and equitable to present and future generations.

We are a vital part of a flourishing Scotland.

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