Ofwat’s Water Stories campaign seeks direct customer input to drive policy

Ofwat has launched a new campaign, Water Stories, to connect directly with customers and find out what water means to them.

The regulator explained: “For people to have trust and confidence in water, we need to understand what people think about water as a public service.” It has published some individuals’ stories already, and has put out an open call for more – for instance, for water related memories, anecdotes and views.

Ofwat said: “We will use these stories to develop a new narrative which will, in turn, be used to drive Ofwat policy and sector behaviour.”