As the hot weather continues, water companies remain under intense pressure to meet soaring demand. Outside of Northern Ireland, no hosepipe bans had been imposed at the time of writing, with the industry and Environment Agency monitoring the situation closely.
Some companies have stepped their water efficiency messaging up a gear – for example warning customers of the risk of low pressure or no water during hot weather. Some have made direct pleas to customers to help avoid water restrictions. United Utilities, for instance, has said: “We urgently need your help and support to avoid a hosepipe ban. You can help us by turning off your garden sprinklers, not using your hosepipes, not washing your car and taking shorter showers and not baths.”