From 1 July, all Severn Trent and Dee Valley customers in Wales will be served by a new company, Hafren Dyfrdwy.
Severn Trent is unifying its Welsh operations under the brand – which means Severn Dee – following its acquisition of Dee Valley Water and regulatory approval earlier this year to realign company boundaries with the Welsh border.
The rejig means the 35,100 homes and 3,900 businesses in Powys and Monmouthshire who are currently Severn Trent customers will join with current Dee Valley customers in Wales to be served by Hafren Dyfrdwy. The 49,700 homes who are currently Dee Valley customers in England will then move to Severn Trent.
The move also means that business customers in England which were previously served by Dee Valley will enter the market on 1 July 2018.
Severn Trent said Wrexham-based Hafren Dyfrdwy will improve service levels for former Dee customers – for instance, by offering social media channels and 24/7 customer service for the first time.