The business retail division of Sutton and East Surrey Water has rebranded as SES Business Water.
The company, led by managing director Giuseppe Di Vita, will compete nationally for creditworthy customers of all types. Di Vita explained the new name combines a reference to the company’s 150 years of experience with a fresh identity that will play better out of area than the very local Sutton and East Surrey moniker.
He added the company felt it essential to spell out clearly in the rebrand what the company does because “building brands in the B2B space is notoriously difficult”.
The company said its particular strengths in the marketplace include: a tried and tested billing system; a new entrant mentality underpinned by long proud heritage; and the ability to be flexible and responsive to customer requirements.