Kelda turns heads with Three Sixty brand unveiling


NEWS FROM THE WATER EVENT 2016

Kelda Retail has rebranded as Three Sixty. The company – Yorkshire Water’s associated retailer – caused a stir at The Water Event this week when it unveiled the new brand, given its deliberate move away from an overtly water-based identity.

Managing director of Three Sixty Robert Marrill explained the brand reflected the company’s intention to “look out and beyond”, focusing on its customers’ businesses rather than on itself. In particular, Three Sixty plans to help its customers reduce their cost base; ensure compliance with environmental and other regulations; and manage risk.

A full interview with Robert Marrill will be in our October print and digital editions.